![](https://cdn.myportfolio.com/8d39e44e-cc6f-4fa4-b9c2-2b15145fc8bc/6b21fd1d-b2da-43f5-be1e-151ca7135bfc_rw_1920.jpg?h=dff0e6b8bd292fbcd25a03d69d6293d5)
Creative summary
Researchers who have to count cells in the lab value accuracy, precision, and time. Having the best accuracy and precision plus speed eliminates the worry of this part of their job. However, accuracy is paramount. If it isn’t accurate, the other attributes don’t matter.
This campaign introduces the new Invitrogen™ Countess™ 3 Automated Cell Counter as a fast, accurate, and easy-to-use solution. It focuses on accuracy as the primary benefit in order to capture the attention of customers doing manual counting as well as those who are using automated systems from other suppliers.
This campaign introduces the new Invitrogen™ Countess™ 3 Automated Cell Counter as a fast, accurate, and easy-to-use solution. It focuses on accuracy as the primary benefit in order to capture the attention of customers doing manual counting as well as those who are using automated systems from other suppliers.
![](https://cdn.myportfolio.com/8d39e44e-cc6f-4fa4-b9c2-2b15145fc8bc/f48c813b-97b7-419f-912a-d95c407357f1_rw_600.gif?h=7944709b19a4995e06523f5fb5ad6ce3)
![](https://cdn.myportfolio.com/8d39e44e-cc6f-4fa4-b9c2-2b15145fc8bc/26f9243f-a9b7-4f15-bf0d-6761e6a82a6a_rw_600.jpg?h=12afa4a8ce1d1aa7ecc2cfb991c64246)
![](https://cdn.myportfolio.com/8d39e44e-cc6f-4fa4-b9c2-2b15145fc8bc/10f1eaa4-3374-401b-9c72-b00eb9f182e0_rw_1920.jpg?h=477690784802da325f657fb54b2ad9c7)