Creative summary
The Global Services and Support (GSS) team faces a challenge with attaching service contracts to our instruments due to a lack of internal and external awareness of the value that GSS brings to our customers. As a result, we open the door for third-party service providers to service our instruments.
With this campaign, we aim to close that gap by clearly communicating the benefits of pairing our service and support plans with Applied Biosystems™, Invitrogen™, and Ion Torrent™ instruments.
With this campaign, we aim to close that gap by clearly communicating the benefits of pairing our service and support plans with Applied Biosystems™, Invitrogen™, and Ion Torrent™ instruments.
