Creative summary
Culture-based pathogen detection methods and fixed content molecular tests for in vitro diagnostic (IVD) use to create several pain points, including a lack of sensitivity and specificity, time delays, misinterpretation of results, a lack of customization, and high cost with low reimbursement.
This campaign introduces Applied Biosystems™ real-time PCR pathogen detection solutions as alternatives that are highly cost-efficient, more accurate, and faster to a target audience who may be reluctant to switch. For that reason, the creative is designed to be provocative and make researchers question their current methods.
This campaign introduces Applied Biosystems™ real-time PCR pathogen detection solutions as alternatives that are highly cost-efficient, more accurate, and faster to a target audience who may be reluctant to switch. For that reason, the creative is designed to be provocative and make researchers question their current methods.
