Creative summary
The last time creative work was developed for pharmacogenomics (PGx) was when they launched the solution seven years ago. Since then, they’ve made significant investments in the space, expanding their portfolio and advancing PGx in partnership with PGx labs, governments, and companies worldwide.
As the PGx industry grows and the potential of PGx to improve healthcare outcomes becomes more widely understood, and in anticipation of launching our enterprise PGx solution in 2020, they want to refresh their brand presence to re-establish leadership in the space.
As the PGx industry grows and the potential of PGx to improve healthcare outcomes becomes more widely understood, and in anticipation of launching our enterprise PGx solution in 2020, they want to refresh their brand presence to re-establish leadership in the space.
