Creative summary
Scientists in the protein research field are looking for advanced solutions to tackle unsolved topics regarding protein functions in cells. Thermo Fisher Scientific offers a wide range of workflow solutions and technical resources to support their efforts, including solutions for:
• Protein preparation, expression, and detection
• Conventional techniques such as protein purification, immunoassays, western blotting, etc.
• Advanced techniques such as mass spectrometry and Cryo-EM
However, Thermo Fisher Scientific isn’t widely recognized as the global leader in protein biology or proteomics, primarily because of awareness gaps that result from disparate campaigns and marketing strategies for various protein workflows.
This campaign aims to establish a holistic marketing approach to tell a cohesive story about how our products and solutions support scientists in protein biology and proteomics research areas.
This campaign aims to establish a holistic marketing approach to tell a cohesive story about how our products and solutions support scientists in protein biology and proteomics research areas.
