![](https://cdn.myportfolio.com/8d39e44e-cc6f-4fa4-b9c2-2b15145fc8bc/a9232d2c-4bf4-4f20-a960-b3f42c0e62d2_rw_1920.jpg?h=4073f2054df74bad4b5ad1b477a04f85)
![](https://cdn.myportfolio.com/8d39e44e-cc6f-4fa4-b9c2-2b15145fc8bc/8c151be3-c605-48d2-939f-5ca9626ddb1e_rw_600.gif?h=29b7c0a7c782de1db35163459af76b34)
![](https://cdn.myportfolio.com/8d39e44e-cc6f-4fa4-b9c2-2b15145fc8bc/96f59733-947d-46d8-9f67-d9bab83f2bda_rw_600.jpg?h=9b001052c83eeb55311c948f120a73aa)
Creative summary
Researchers using qPCR instruments experience several pain points, most notably: manual processes that are taxing and prone to errors, limited bench space, and inconvenient login systems. The new Applied Biosystems™ QuantStudio™ 6/7 Pro Real-Time PCR Systems introduce innovative features that solve these challenges and create a premium user experience.
Assignment
Develop a creative concept that introduces the QuantStudio 6/7 Pro systems in a big, bold, engaging way.
![](https://cdn.myportfolio.com/8d39e44e-cc6f-4fa4-b9c2-2b15145fc8bc/93f6eab8-cfc7-4f6f-aa39-73926390e4dd_rw_600.jpg?h=7a205193a9f495764fff9168ca267c0b)
![](https://cdn.myportfolio.com/8d39e44e-cc6f-4fa4-b9c2-2b15145fc8bc/254c0a52-b9df-42f8-9b67-73bca3744632_rw_600.jpg?h=a0758d6c26226539dca20e254cabc2d8)