![](https://cdn.myportfolio.com/8d39e44e-cc6f-4fa4-b9c2-2b15145fc8bc/4a9dc1e5-1b55-4a0c-9cbb-0d82d2e1ee0f_rw_1920.jpg?h=c10d32d5424479b7ea743cec75fced96)
![](https://cdn.myportfolio.com/8d39e44e-cc6f-4fa4-b9c2-2b15145fc8bc/c3a0a0ec-6fee-42cf-95b5-57ba2c0bd4c9_rw_600.gif?h=7d028d93cd84cb77d5e05d7335e0a4f0)
![](https://cdn.myportfolio.com/8d39e44e-cc6f-4fa4-b9c2-2b15145fc8bc/beadf27c-0f76-45f1-90a9-fb6c5d0969b7_rw_600.jpg?h=0425c548606fe6e8672015035b94b9e2)
Creative summary
Leverage the “Entirely doable” campaign framework to develop creative that promotes the newly improved Invitrogen™ TrueDesign™ Genome Editor as an online tool that makes it quick and easy to design a gene editing experiment with a high likelihood of success.
![](https://cdn.myportfolio.com/8d39e44e-cc6f-4fa4-b9c2-2b15145fc8bc/c6ad1c53-ae86-4c12-aa0c-4651b25b96f7_rw_1920.jpg?h=bd0ccbfb87d4cc5f155a0ad0ef0c231c)
![](https://cdn.myportfolio.com/8d39e44e-cc6f-4fa4-b9c2-2b15145fc8bc/125fbb04-5fdb-4933-86f1-f911bf844792_rw_1920.jpg?h=84de55067eb7afeed226b0b16998d6c6)