Creative summary
Develop overarching creative to represent the entire western workflow portfolio (comprising the Thermo Scientific™and Invitrogen™ brands) and communicate the value of enabling customers to personalize their set of solutions to get the best results.
![](https://cdn.myportfolio.com/8d39e44e-cc6f-4fa4-b9c2-2b15145fc8bc/9a67a2c9-93a7-4239-8a03-5ebd8da32f40_rw_1920.jpg?h=34f076b21948e60679fde8bf1ba84ea0)
![](https://cdn.myportfolio.com/8d39e44e-cc6f-4fa4-b9c2-2b15145fc8bc/3bd39862-58c3-42c0-a84b-c95ad2db0dcc_rw_1920.jpg?h=db18249b6d5b209a77af705ddcc211d8)
![](https://cdn.myportfolio.com/8d39e44e-cc6f-4fa4-b9c2-2b15145fc8bc/c74fc64c-3fb5-4b32-ad5d-1182136ff3c2_rw_1920.jpg?h=5c5c5f80cfbf6c001d468b58aafc19f0)
![](https://cdn.myportfolio.com/8d39e44e-cc6f-4fa4-b9c2-2b15145fc8bc/4509e825-e4cd-4c90-8c67-08adbff5c26f_rw_600.gif?h=751f79cb33050ad6db17c98d7804c564)
![](https://cdn.myportfolio.com/8d39e44e-cc6f-4fa4-b9c2-2b15145fc8bc/cc93650a-fc42-4dfe-a4bd-bbf27f898f8e_rw_600.jpg?h=55f0d4d05193940d6520d08365c33d62)